Methods

Below are some of my favorite ways to learn about user attitudes and behaviors using Human-Centered Research.

Feel free to reach out with any questions about what you see here!

text: accessibility - considering all experiences

“Web accessibility means that people with disabilities can equally perceive, understand, navigate, and interact with websites and tools. It also means that they can contribute equally without barriers.”Web Accessibility Initiative (WAI)

text: affinity mapping - organizing facts

“Affinity diagramming has long been used in business to organize large sets of ideas into clusters. In UX, the method is used to organize research findings or to sort design ideas in ideation workshops.” – Kara Pernice (NN)

text: brainstorming - conceiving potential

“Brainstorming is a method design teams use to generate ideas to solve clearly defined design problems. They produce a vast array of ideas [and questions] and draw links between them to find potential solutions.”Interactive Design Foundation

img: sketch of Information Architecture UX brainstorming in my notebook
text: competitor analysis: assessing performance

“Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.” – Amy Schade (NN)

text: focus groups - investigating needs and goals

“The proper role of focus groups is not to assess interaction styles or design usability, but to discover what users want from the system.” – Jakob Nielsen (NN)

text: heuristic evaluation - verifying usability

“Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the ‘heuristics’).” – Jakob Nielsen (NN)

“Keep focus on people and the entire system to solve the right problems. Human-Centered Design (HCD) is not about following processes: it’s about principles.” – Don Norman (NN)

text: infographics - visually sharing data

“Information graphics translate data into a visual medium that is easy to understand and engaging.” – Lexie Kane (NN)

text: interviews - listening to perceptions

“User interviews have become a popular technique for getting user feedback.. Use them to learn about users’ perceptions.” – Kara Pernice (NN)

transcript of interview with Stacy, page 1
text: moodboards - inspiring emotions

Boards that transfer the right mood and bring the emotions expected from a product or service.” – Tubik (UX Planet)

an array of images and HEX color codes that inspired starsdancemysteryschool.com
text: personas - empathizing with others

A fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human.” – Aurora Harley (NN)

text: photo diaries- understanding experiences

User logs (diaries) of daily activities as they occur give contextual insights about real-time user behaviors and needs, helping define UX feature requirements.” – Kim Salazar (NN)

text: remote usability tests - verifying functionality

“The process of uncovering problems and opportunities in designs by asking participants to complete tasks then watching and listening for feedback.” – Kate Moran (NN)

img: feedback from Pamela's usability test for accessibiity
text: surveys - analyzing feedback

“The process of counting results (quantitative) or comments, feedback, suggestions, and other kinds of responses that aren’t as easily classified and tallied as numbers can be (qualitative).” – Susan Farrell (NN)

text: thematic analysis - identifying concepts

“Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies. – Maria Rosala (NN)

text: user interface design - composing experiences

Refers to the visual layout of the elements that a user might interact with in a website, or technological product. User interface designs must not only be attractive to potential users, but must also be functional and created with users in mind.” Pidoco